Analytics

13 Oct 2014
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Parameter Optimization with DAPS!

Consider a situation where you have a dial to tweak, and this dial setting may influence a reward of some kind. For example, the dial may be a weight used in a personalization algorithm, and the reward may be clickthrough or revenue. The problem is, we don't know beforehand how the dial affects the reward,... View Article

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05 Jun 2014
Jeremy York

Content Selection Optimization in Data Driven Marketing

A common problem in data driven marketing systems can be summarized as follows: 1. We have a set of possible content that we could show 2. We have information about the shopper and the context for the content 3. We want to choose content that has the best chance to get a response from the shopper 4. We want... View Article

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