Engineering Blog

Author Archives for Sergey Feldman

21 May 2013

Bayesian A/B Tests

Here at RichRelevance we regularly run live tests to ensure that our algorithms are providing top-notch performance.  Our RichRecs engine, for example, displays personalized product recommendations to consumers, and the tests we run pit our recommendations against recommendations generated by a competing algorithm, or no recommendations at all.  We test for metrics like click-through-rate, average... View Article

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